LEEUNGNO MUSEUM
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Architecture/ MI

MI (Museum Identity)

The logo of the Lee Ungno Museum visualizes the value and vision of the Museum along with the life and art of Goam, Lee Ungno.
Visuals ‘ㅇㅇㄴ’ beneath the logo, ‘LEE UNGNO MUSEUM’ takes the first letter of ‘이응노’(Lee Ungno), and ‘ㄴ’ symbolizes the architectural structure of the Museum’s building. Corresponding to the letter ‘U’ of ‘MUSEUM’, which implies the meaning of ‘You’, with ‘ㅇㅇㄴ’, the logo uniquely expresses the ‘응’ of ‘이응노’, while reflecting our will to ‘share the value of the Lee Ungno Museum with you’.
Typography The logo uses the geometric and future-oriented typography ‘Futura’, which was invented with reference to the Bauhaus design style in the 20th century, in order to contain Goam’s idea of the ‘internationalization and modernization of Korean tradition’.

푸터


LEEUNGNO MUSEUM


#157, Dunsan-daero, Seo-gu, Daejeon, 35204, South Korea / Tel : 042) 611-9800 / Fax : 042) 611-9819